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What is digital marketing?

Digital marketing is any form of marketing that you can find online . Marketing has always been about making contact with your target audience in the right place and at the right time. Today that means that you have to meet your customers where they spend their time: on the Internet.

At HubSpot, we often talk about inbound marketing as an extremely effective way of engaging, converting, closing, and ultimately delighting customers online. But we keep getting questions from all over the world about digital marketing .

A seasoned inbound marketer may be inclined to say that inbound marketing and digital marketing are almost the same thing. However, there are a few small but subtle differences. We spoke to marketers and business people in the US, UK, Asia, Australia and New Zealand and learned a lot about these small differences and how they are perceived around the world.  


Tactics & tools in digital marketing

Digital marketing encompasses a wide variety of tactics and materials - from your website to online branding materials, digital advertising , email marketing, online brochures, and more. The best digital marketers have a good understanding of what materials or tactics are best for each goal.


Here's a quick rundown of common materials and tactics:

  • materials
  • your website
  • Blog posts
  • E-books and white papers
  • Info graphics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Online coverage (PR, social media and reviews)
  • Online brochures and look books
  • Branding materials (logos, fonts, etc.)
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